Global Key Account Marketing Market Size, Status and Forecast 2019-2025

Published On: Nov 2019

Format: PDF

Publisher: QY Research

Pages: 91

Report ID: 72676

Key account marketing, also known as Account-based marketing (ABM), is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations.
In 2018, the global Key Account Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Key Account Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Key Account Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
Terminus ABM Platform
Sendoso
Engagio ABM Platform
Printfection
Metadata.io
PFL
Marketo
LeanData
Groove
Bizible
DiscoverOrg
Adapt
Act-On
InsideView

Market segment by Type, the product can be split into
Account-Based Execution Software
Account-Based Reporting Software
Marketing Account Intelligence Software
Marketing Account Management Software

Market segment by Application, split into
Large Enterprises
SMEs

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Key Account Marketing status, future forecast, growth opportunity, key market and key players.
To present the Key Account Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Key Account Marketing are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Key Account Marketing Market Size Growth Rate by Type (2014-2025)
1.4.2 Account-Based Execution Software
1.4.3 Account-Based Reporting Software
1.4.4 Marketing Account Intelligence Software
1.4.5 Marketing Account Management Software
1.5 Market by Application
1.5.1 Global Key Account Marketing Market Share by Application (2019-2025)
1.5.2 Large Enterprises
1.5.3 SMEs
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Key Account Marketing Market Size
2.2 Key Account Marketing Growth Trends by Regions
2.2.1 Key Account Marketing Market Size by Regions (2019-2025)
2.2.2 Key Account Marketing Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porter’s Five Forces Analysis

3 Market Share by Key Players
3.1 Key Account Marketing Market Size by by Players
3.1.1 Global Key Account Marketing Revenue by by Players (2014-2019)
3.1.2 Global Key Account Marketing Revenue Market Share by by Players (2014-2019)
3.1.3 Global Key Account Marketing Market Concentration Ratio (CR5 and HHI)
3.2 Key Account Marketing Key Players Head office and Area Served
3.3 Key Players Key Account Marketing Product/Solution/Service
3.4 Date of Enter into Key Account Marketing Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Key Account Marketing Market Size by Type (2014-2019)
4.2 Global Key Account Marketing Market Size by Application (2014-2019)

5 North America
5.1 North America Key Account Marketing Market Size (2014-2019)
5.2 Key Account Marketing Key Players in North America
5.3 North America Key Account Marketing Market Size by Type
5.4 North America Key Account Marketing Market Size by Application

6 Europe
6.1 Europe Key Account Marketing Market Size (2014-2019)
6.2 Key Account Marketing Key Players in Europe
6.3 Europe Key Account Marketing Market Size by Type
6.4 Europe Key Account Marketing Market Size by Application

7 China
7.1 China Key Account Marketing Market Size (2014-2019)
7.2 Key Account Marketing Key Players in China
7.3 China Key Account Marketing Market Size by Type
7.4 China Key Account Marketing Market Size by Application

8 Japan
8.1 Japan Key Account Marketing Market Size (2014-2019)
8.2 Key Account Marketing Key Players in Japan
8.3 Japan Key Account Marketing Market Size by Type
8.4 Japan Key Account Marketing Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Key Account Marketing Market Size (2014-2019)
9.2 Key Account Marketing Key Players in Southeast Asia
9.3 Southeast Asia Key Account Marketing Market Size by Type
9.4 Southeast Asia Key Account Marketing Market Size by Application

10 India
10.1 India Key Account Marketing Market Size (2014-2019)
10.2 Key Account Marketing Key Players in India
10.3 India Key Account Marketing Market Size by Type
10.4 India Key Account Marketing Market Size by Application

11 Central & South America
11.1 Central & South America Key Account Marketing Market Size (2014-2019)
11.2 Key Account Marketing Key Players in Central & South America
11.3 Central & South America Key Account Marketing Market Size by Type
11.4 Central & South America Key Account Marketing Market Size by Application

12 International Players Profiles
12.1 Terminus ABM Platform
12.1.1 Terminus ABM Platform Company Details
12.1.2 Company Description and Business Overview
12.1.3 Key Account Marketing Introduction
12.1.4 Terminus ABM Platform Revenue in Key Account Marketing Business (2014-2019))
12.1.5 Terminus ABM Platform Recent Development
12.2 Sendoso
12.2.1 Sendoso Company Details
12.2.2 Company Description and Business Overview
12.2.3 Key Account Marketing Introduction
12.2.4 Sendoso Revenue in Key Account Marketing Business (2014-2019)
12.2.5 Sendoso Recent Development
12.3 Engagio ABM Platform
12.3.1 Engagio ABM Platform Company Details
12.3.2 Company Description and Business Overview
12.3.3 Key Account Marketing Introduction
12.3.4 Engagio ABM Platform Revenue in Key Account Marketing Business (2014-2019)
12.3.5 Engagio ABM Platform Recent Development
12.4 Printfection
12.4.1 Printfection Company Details
12.4.2 Company Description and Business Overview
12.4.3 Key Account Marketing Introduction
12.4.4 Printfection Revenue in Key Account Marketing Business (2014-2019)
12.4.5 Printfection Recent Development
12.5 Metadata.io
12.5.1 Metadata.io Company Details
12.5.2 Company Description and Business Overview
12.5.3 Key Account Marketing Introduction
12.5.4 Metadata.io Revenue in Key Account Marketing Business (2014-2019)
12.5.5 Metadata.io Recent Development
12.6 PFL
12.6.1 PFL Company Details
12.6.2 Company Description and Business Overview
12.6.3 Key Account Marketing Introduction
12.6.4 PFL Revenue in Key Account Marketing Business (2014-2019)
12.6.5 PFL Recent Development
12.7 Marketo
12.7.1 Marketo Company Details
12.7.2 Company Description and Business Overview
12.7.3 Key Account Marketing Introduction
12.7.4 Marketo Revenue in Key Account Marketing Business (2014-2019)
12.7.5 Marketo Recent Development
12.8 LeanData
12.8.1 LeanData Company Details
12.8.2 Company Description and Business Overview
12.8.3 Key Account Marketing Introduction
12.8.4 LeanData Revenue in Key Account Marketing Business (2014-2019)
12.8.5 LeanData Recent Development
12.9 Groove
12.9.1 Groove Company Details
12.9.2 Company Description and Business Overview
12.9.3 Key Account Marketing Introduction
12.9.4 Groove Revenue in Key Account Marketing Business (2014-2019)
12.9.5 Groove Recent Development
12.10 Bizible
12.10.1 Bizible Company Details
12.10.2 Company Description and Business Overview
12.10.3 Key Account Marketing Introduction
12.10.4 Bizible Revenue in Key Account Marketing Business (2014-2019)
12.10.5 Bizible Recent Development
12.11 DiscoverOrg
12.12 Adapt
12.13 Act-On
12.14 InsideView

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Product (2019-2025)
13.2 Market Size Forecast by Application (2019-2025)
13.3 Market Size Forecast by Regions
13.4 North America
13.5 Europe
13.6 China
13.7 Japan
13.8 Southeast Asia
13.9 India
13.10 Central & South America

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details